The history, values and vision of Tru-strength International.

TRU-STRENGTH INTERNATIONAL has been supporting SME’s with their buying and selling since 2010. We offer boutique sourcing, packaging and logistics services - B2B, B2C and D2C / E-commerce - from China, Vietnam, Thailand and the UK to the rest of the world. Our mantra is quality, value and peace of mind.

Sectors we work...

• Food, Beverage & Health

• Electronics & Technology

• Household & Lifestyle

• Trade & Industrial

What we do...

• Product Sourcing and Development

• Premium and Luxury Packaging

• End Of Line Packaging Equipment

• Fourth Party Logistics

Tru-strength International

- SINCE 2010 -

Get quality, value & Peace of Mind while reducing your risk.

Our Vision

We have brought together the aspirations you have for your brand with ethical, value driven supply chains that are efficient, responsive and resilient.

Our clients have established enviable reputations with their customers by consistently delivering quality, minimizing their environmental impact and adding value to the communities that supply and support them.

Decades-plus partnerships have been forged through trust, innovation, big picture thinking and a collaborative approach.

Our Mission

Our mission is to satisfy your customers needs and exceed their expectations through experience, quality assured manufacturing and innovative logistics solutions.

We want to change the way small and medium sized businesses buy. We want to combine each critical step into a smooth continuum that helps SME's to be more efficient, self sufficient and realize more of their potential.

We contribute to the success you seek for your brand and business by delivering quality, value and peace of mind.

Quality, Value & Peace of Mind.

Our Values

Add Value

• by facilitating opportunities and sharing insights

• by maintaining an objective perspective and thinking laterally

• by asking what else can we do to support our clients

Be Ethical,

• by being honest, sincere and appropriately transparent

• by seeking and nurturing mutually beneficial relationships

• by being realistic and only promising what we can deliver

Be ‘The Preferred Provider’

• by understanding our clients needs, wants and circumstance

• by focusing on client priorities while remaining outspoken

• by being the most committed, reliable and easiest to work with

To find out how our experience, connections and resources could benefit your organisation, please contact us for an obligation-free consultation.

Contact us today for more information : info@tru-strength-international.com

Value and quality driven Sourcing, Packaging & Logistics.

Back Story

Our story began in 2006, when founders and joint managing directors, Tony Mao. and Nick Rawlins began selling Australian wine to a Chinese Logistics Company and making packaging for West Australian wineries. Tru-strength International was incorporated in Australia and Hong Kong in 2010.

In 2011 Tru-strength began offering supply chain solutions and sales support to Australian food and beverage brands who wanted to better navigate the cultural protocols, regulations and practical challenges associated with doing business between China.

In 2012, in partnership with Li Chieh Printing & Packaging (CN) and Professional Packaging Services Ltd (UK), Tru-strength, established a purpose built, food grade packaging and warehousing facility in Shenzhen's Free Trade Zone to provide cost effective packaging, fulfillment and distribution for leading food, beverage and health brands in the Eastern Hemisphere.

Having gained valuable experience working with multinational  brands, manufacturers, distributors and logistics partners our network and know how has grown and enables us to offer small and medium sized businesses with reliable, quality-assured and competitively priced supply chain solutions and services.

With strong roots in consumer goods, packaging and logistics our sourcing network has developed strong relationships with manufacturers in Construction, Technology, 3-D Printing, CNC Machining, Injection Molding, Household Goods, Trade Supplies, Energy, E-Waste and Plastics Recycling.

Delivering on your promises.